Strategic Account Management
- What makes an Account relationship strategic?
- How do I select the accounts to call Strategic Accounts?
- And what are the benefits that my organization gives by designating an account as a Strategic Account?
These and other pertinent questions about developing and managing successful strategic account relationships are answered in this intensive workshop. Using case studies, templates and examples from multiple industries, the participants are trained in how to make their strategic accounts programs work for them.
Managing Strategic Accounts workshop is also referred to as the Key Account Management (KAM) program.
- Key account Managers
- Strategic Account Managers
- Relationship Managers
- Sales Professionals