Distribution is the business of volumes.

It’s as simple as that. Whether you are an old player or a new entrant in manufacturing or merchandising, distribution sales channels command premium value. Our consultants are experts at developing and executing distribution channel strategies. Whether it is for Hitech distribution or just FMCG, the power often lies in the ability to select, train and motivate the right channel.

If you need to make improvements in the following areas, we sure can help:

  • Understanding direct versus indirect channels
  • Choosing the right distribution model and channels
  • Selecting the right channel partners
  • Establishing the right performance metrics for trade/channel partners
  • Supporting the channel to deliver more
  • Protecting your channel from competitive influence and pressure
  • Investing in Trade Marketing