TYP Consulting Nederland


ICT Solutions Market Penetration Strategy & GTM.

As a growing software company from Europe seeking to enter markets in Africa we found invaluable the expertise of Profiliant in helping us with a Go-To-Market strategy plus the guidance we received even during implementation. Having the capability to go from strategy to implementation is something you rarely find in consulting companies. Profiliant delivered for us on both counts.

Bierthoe Kalicharan - Managing Director

  • TYP Consulting is a software development & system integration company with deep technical skills in the IT infrastructure management space. TYP has operations in Amsterdam (Head office) and Sydney, Australia.
  • TYP was responding to market opportunities in the Enterprise Software space in West Africa and needed to set-up local sales operations in Nigeria.
  • In addition to setting-up local sales operations TYP Consulting needed to deepen relationship with the 3rd party channel of her biggest supplier – Hewlett Packard to win indirect ICT implementation business.
  • TYP also needed help with a new product launch for the emerging ATM & POS Devices Management space.


  • Profiliant developed & implemented TYP Consulting’s sales & marketing operations framework
  • Profiliant also helped TYP develop and implement a plan that won it the HP Service Integrator status.


  • Profiliant guided TYP in the implementation of their Open-source CRM Solution for sales opportunity management.

Other Services

  • Sales Talent recruitment & onboarding
  • Development of a Business Plan for HP OpenView Services Integrator Program
  • Market opportunity Analysis for ATM POS Devices Management solution. 


  • Taking advantage of emerging markets business opportunities can be fraught with a lot of challenges.
  • Profiliant hand-held TYP and aided the company to effectively enter into the lucrative West-African market for its specialized IT solutions.


  • TYP grew West Africa revenue by 600% in just 1 year.


  • TYP’s dependence on Profiliant's ICT Sales & Marketing has helped the company attract funding from VCs recently.
  • TYP has launched a cloud-based Enterprise Infrastructure Management solution using advice from Profiliant.